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here is a highlight from http://www.sys-con.com/node/2296935 O, The Oprah Magazine and Zappos.com Embark on a Kindness Mission With “Random Acts of O” Web Social Good Innovator DailyFeats Powers Program’s Unique Facebook App Powered by social good innovator DailyFeats via a tab on the O Magazine Facebook page, readers are invited to participate in monthly kindness challenges based on issue themes. Readers can track their good deeds, share them with friends and win prizes. As part of the program, which runs through December 2012, O Magazine and Zappos.com will also bring kindness experiences to life with real-world stunts and surprises. Kicking off with the July 2012 Summer Reading issue, on newsstands now, the first challenge is a “Pledge to Read”: Using the Facebook app, people will promise to read one of the 20 books featured on O Magazine’s Books of Summer list; fifty will be selected at random to win a tote bag filled with every book in the collection. Once 50,000 pledges have been received, $5,000 will be donated to support Teach for America, a program that works in partnership with communities to expand educational opportunities for children facing the challenges of poverty. On June 27, O and Zappos.com will also thank the new Teach for America recruits with donuts, copies of Wild — the first selection from Oprah’s Book Club 2.0 — and other treats on the St. John’s University campus in Queens, NY — a small gesture to show how much their hard work is valued.  About DailyFeats
DailyFeats (www.dailyfeats.com), available free for web and iPhone, helps people make positive change by forming small daily habits. In partnership with Cigna, eBay, Happy Family, O, The Oprah Magazine, ONE Campaign, Walgreens, and a coalition of other organizations, DailyFeats offers tools and motivation for sustainable behavior change, helping its members take action to improve their health and well-being. Members earn points for their actions or “feats,” share progress with friends, and redeem their points for savings from national brands or partner donations to non-profits. DailyFeats is a certified B Corporation.
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