NEW YORK, NY—(Marketwire - Jun 14, 2012) - O, The Oprah Magazine, in partnership with Zappos.com, has launched ‘Random Acts of O,’ an online initiative to spread kindness and make the world a friendlier place.
‘Random Acts of O’ will feature a new challenge each month, with a custom app tracking participants’ progress and building points towards rewards from O Magazine and Zappos.com along the way — everything from gift cards to select items on O’s coveted list of “Favorite Things.”
“‘Random Acts of O’ is about doing small things that can have a big impact,” said Jill Seelig, publisher of O, The Oprah Magazine. “Partnering withZappos.com’s ‘Delivering Happiness’ campaign and DailyFeats’ ‘Do Good’ mission gives our readers new tools and ideas for living their best lives.”
“The power of a strong, supportive community is one of Zappos.com’s core beliefs, and ‘Random Acts of O’ is the perfect embodiment of that,” said Matt Burchard, Zappos.com senior director of marketing photo and video. ”This program is about mindfulness — setting goals for yourself and doing good for others at the same time — what could be better?”
“With ‘Random Acts of O,’ there’s a huge opportunity to spread kindness to millions of people,” said Morley Ivers, DailyFeats President and COO. “Small, positive actions make a big impact, and we are excited to see how this program helps bring kindness and joy into people’s everyday lives.”
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