These entrepreneurs took on the Whole Foods challenge and won, demonstrating that a variety of approaches can help you make the cut.
So what’s an entrepreneur to do to crack this market? First, it’s important to understand that Whole Foods is decentralized. The company is organized by regions—11 in the U.S. and one in the U.K.—and each one has autonomous purchasing teams for all product categories. At the same time, decisions are also made on the local level. So, a single supermarket in the chain of 332 worldwide can opt to stock your line. “There are many paths to getting your product into our stores,” says Jeremiah McElwee, executive Whole Body (supplements and personal care products) coordinator at Whole Foods in Austin, Texas.
Here are four strategies that can help you make the cut and grow your business:
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