Austin’s most beloved behemoth, SXSW, has finally realized its full potential and will tap into another market this summer — a dry, arid up-and-coming (more on that later) unexpected market by the name of Las Vegas, Nevada.
SXSW-proper will launch SXSW V2V (“Visionary to Visionary” or “Visionary to Vegas”) August 11 - 14 at The Cosmopolitan on the city’s infamous strip. But before the Austin-based masses panic and sling mud accusing SXSW of selling out, this was a carefully orchestrated choice of programming and location by the heads of the organization — and they have no intention of uprooting from Austin.
“We are definitely not leaving [Austin], but we think that the March event has now created enough momentum that the time is right to expand our brand to another city.” - Hugh Forrest
“The charm and magic of Austin is one of the main reasons that so many people from across the United States and around the world come to SXSW every spring,” Hugh Forrest, Event Director of SXSW Interactive, tells CultureMap. “So we are definitely not leaving here, but we think that the March event has now created enough momentum that the time is right to expand our brand to another city.”
See on austin.culturemap.com